From his treehouse in Sweden, Johan Ekenstedt, Founder of Arboreal, shares with us how he leveraged the lidar and augmented reality capabilities of smartphones to provide foresters a simple way of measuring tree heights and DBH. As a startup in the app space, Johan reflects on what he had to do to get the US Army to approve Arboreal’s apps and his thoughts on the changes proposed for the Apple Apps and Google Play stores.